- Image by webhamster via Flickr
Mike Swenson at Adage published a great article on the case for Cause Marketing last month. In case you missed it http://adage.com/goodworks/post?article_id=138175
I’m pulling together an article on this exact topic for the Luxury Marketing Council. The case for cause marketing is strong – especially digital programs. Traditional channels of corporate philanthropy are drying up. But if we can tie donations to sales metrics, companies are more likely to buy in. And consumers like it because it’s not directly impacting their wallet.
Mike also makes 2 great points that I think are worth noting:
1) Two out of three CMOs Barkley surveyed in late 2008 said their cause programs resulted in improved employee morale and retention.
- This is huge if you are looking to save on recruiting/HR costs.
2) Online programs offer durability – they can be year round.
– Dovetailing off of that is the permanent record created on the Internet via search engines. There is keyword value and ongoing reputation value. Even 10 years down the road.
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