Steve Case had a great Tweet yesterday that I thought I would share here on ActiveCause. Dow Jones Newswires’ Shelly Banjo speaks with Eli Lilly Chairman Sidney Taurel, AOL Co-founder Steve Case and Western Union CEO Christina Gold.
Case states “it’s not just about philanthropy” but about what a company can do with the 3 “P’s” Product, People and Profits. He further points to the success of Target’s corporate philanthropy program and advises that consumers are watching; particularly millennials.
In his words companies should start to think about a “social footprint”.