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	<title>ActiveCause</title>
	<link>http://blog.activecause.com</link>
	<description>The Social Giving Network - Blog</description>
	<lastBuildDate>Wed, 05 May 2010 14:12:18 +0000</lastBuildDate>
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	<item>
		<title>Some Green Pearls of Wisdom</title>
		<description><![CDATA[
Joel Makower had a great post &#8220;How to Win Green Friends and Influence People&#8220;.   The article is a must read.
Thanks also to Joel for pointing us to:

Ogilvy&#8217;s From Greenwash to Great and Communicating Corporate Responsibility
Maddock Douglas&#8217;  Mapping the Future of Green Innovation


]]></description>
		<link>http://blog.activecause.com/2010/05/some-green-pearls-of-wisdom/</link>
			</item>
	<item>
		<title>Cause marketing for smart marketers &#8211; rules and tools</title>
		<description><![CDATA[







The following information is excerpted from Why &#8220;cause&#8221; is the new black as appearing in the September 2009 Luxury Marketing Council Newsletter.
According to a 2009 Cone Communications survey, 85 percent of Americans say they have a more positive image of a product or company when it supports a cause they care about.  More than half [...]]]></description>
		<link>http://blog.activecause.com/2009/12/cause-marketing-for-smart-marketers-rules-and-tools/</link>
			</item>
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		<title>i[2]y Stupid Cancer Show December 7, 2009</title>
		<description><![CDATA[
Craig co-hosted the Stupid Cancer Show last night with Matt Zachary and Lisa Bernhard (entertainment journalist, cancer survivor lisabernhard.net) featuring guests Jason Rzepka (VP Public Affairs, MTV), Nancy Lublin (CEO of DoSomething.org) and Adam Hirsch (COO of Mashable.com).



]]></description>
		<link>http://blog.activecause.com/2009/12/i2y-stupid-cancer-show-december-7-2009/</link>
			</item>
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		<title>Join Team ActiveCause at the New York Twestival September 12th</title>
		<description><![CDATA[




Event Information
Celebrity Bowling Tournament in association with Brooklyn Bowl and Flavorpill

Where: Brooklyn Bowl
61 Wythe Avenue
Brooklyn, NY
When: Saturday, Sept 12th,
6:00pm &#8211; 10:00pm

Early bird tickets available for $20 for a limited time! Click here.
Cause:  CampInteractive 
CampInteractive (CI) is a not-for-profit organization that empowers at-risk, inner-city youth through the inspiration of the outdoors, and the creative power [...]]]></description>
		<link>http://blog.activecause.com/2009/09/team-activecause-new-york-twestival/</link>
			</item>
	<item>
		<title>ActiveCause Facebook Page Launches in advance of Beta release</title>
		<description><![CDATA[ActiveCause Facebook Page Launches in advance of Beta release]]></description>
		<link>http://blog.activecause.com/2009/08/activecause-facebook-page-launches-in-advance-of-beta-release/</link>
			</item>
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		<title>Cause marketing &#8211; a potential ray of light for nonprofits</title>
		<description><![CDATA[



Image by webhamster via Flickr



Mike Swenson at Adage published a great article on the case for Cause Marketing last month.  In case you missed it http://adage.com/goodworks/post?article_id=138175
I&#8217;m pulling together an article on this exact topic for the Luxury Marketing Council.  The case for cause marketing is strong &#8211; especially digital programs.  Traditional channels of corporate philanthropy [...]]]></description>
		<link>http://blog.activecause.com/2009/08/cause-marketing-a-potential-ray-of-light-for-nonprofits/</link>
			</item>
	<item>
		<title>Corporate Foundations grant $4.4 billion in 2008</title>
		<description><![CDATA[

 
According to the Foundation Center annual forecasting survey, grants by corporate foundations remained close to unchanged in 2008 &#8211;  $4.4 billion.
But it&#8217;s not all silver lining. 51 percent of corporate foundations that responded expect to decrease their giving in 2009.

]]></description>
		<link>http://blog.activecause.com/2009/06/corporate-foundations-grant-44-billion-in-2008/</link>
			</item>
	<item>
		<title>NYC June 10th &#8220;Don&#8217;t Miss&#8221; Event &#8211; I2Y Stupid Cancer unGALA</title>
		<description><![CDATA[Don&#8217;t forget June 10th is the I2Y Stupid Cancer unGALA supporting young adults with cancer.  $65 for a great cause &#8211; and an open bar.  Can&#8217;t beat that!
Tickets are limited and selling quickly, so purchase on Eventbrite now.
Group packages and last minute sponsorships are also available.  Contact Peter or Craig for more information.
 


]]></description>
		<link>http://blog.activecause.com/2009/06/nyc-june-10th-dont-miss-event-i2y-stupid-cancer-ungala/</link>
			</item>
	<item>
		<title>Cause Marketing getting a bad name?</title>
		<description><![CDATA[



Image via Wikipedia



Brennan Jenson and The Chronicle of Philanthropy asks Does Cause Marketing Replace Virtue with &#8220;Mindless Buying&#8221;?
Cause marketing &#8211; the collaboration of for profit and non profits &#8211; reached 25 years  this year marked by the anniversary of the American Express/ Statue of Liberty collaboration.   Since that time, cause marketing has had much [...]]]></description>
		<link>http://blog.activecause.com/2009/06/cause-marketing-getting-a-bad-name/</link>
			</item>
	<item>
		<title>Starbucks now the Official Sponsor of Morning Joe</title>
		<description><![CDATA[



Image by Getty Images via Daylife



Watching MSNBC this morning.  Seems the free Starbucks paid off.  Producers of MSNBC&#8217;s Morning Joe have now negotiated an official sponsorship.  The talent was really good about making sure all of the labels were facing the camera and smiling while holding their Venti beverages.
Thinking I need a Venti Black Eye [...]]]></description>
		<link>http://blog.activecause.com/2009/06/starbucks-now-the-official-sponsor-of-morning-joe/</link>
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